2026-01-18 08:32:27

Imagine a scenario: your parents, who have never invested in stocks, suddenly send a dog face emoji in the family chat and ask, "Can this coin get on the train?" Or the gaming streamer you follow, whose latest gossip isn't about switching teams, but about his live broadcast token tripling in value in a day.

This is not science fiction. It’s happening right now.

The way cryptocurrency works has completely changed. It used to hide in geeks' code repositories and investment bank financial reports. Now? It’s directly invading your daily routine of scrolling through short videos, chatting, and commenting. Billions of people spend their days in these spaces. This is the new main battlefield.

The best way to illustrate this is through the actions of top internet celebrities. Take MrBeast, for example. He’s no longer satisfied with just using video views to earn ad revenue — he’s exhausted that old method. Now, he’s doing something else: transforming his personal global influence into tradable, programmable, composable on-chain assets through encryption technology.

Don’t just look at his "money-spraying" surface. What he’s really building is a sophisticated machine: every frame of his videos, every interaction with fans, every fan expectation is converted into data. And encryption technology provides him with unprecedented tools — directly minting tokens from these data, representing ownership and future earnings. This marks his transformation from a "content creator" to a "crypto economy initiator," and it’s also a bellwether for the entire industry.

View Original

This page may contain third-party content, which is provided for information purposes only (not representations/warranties) and should not be considered as an endorsement of its views by Gate, nor as financial or professional advice. See Disclaimer for details.

19 Likes

Reward
19
6
Repost
Share

Comment

0/400

BlockchainGriller

· 01-19 18:57

Oh my God, the parents are really coming in strong this time. The crypto world was long overdue for a collapse. --- MrBeast's approach is basically just scamming fans, just using a fancy term called "on-chain assets." --- A live token tripling in one day? Haha, the little guys behind don't even know how they died. --- Isn't this just a new way for the front wave to monetize traffic? The essence hasn't changed. --- Wait, does anyone really believe this "precision machine" talk? I just watch. --- The crypto world is about to start harvesting again, and this time the sickle is called "influencer tokens." --- Parents entering the market is a top signal; this time, it's fake to say it's different. --- Feels like just a rebrand of an ICO; the ones who can still make money are those smart enough. --- On-chain assets sound impressive, but in reality, it's still the old trick of "pump and dump." --- Uh, so should I advise my parents to stay away from crypto now, or should we all get on board?

View OriginalReply0

bridgeOops

· 01-18 17:05

My dad really asked me this question in front of me, I couldn't help but burst out laughing. --- Wait, is it true that the host coin has tripled... I'm thinking about going all in. --- MrBeast's approach is brilliant, way smarter than just selling ad space. --- Now even my grandma is going to open a crypto account, I can't hold back anymore. --- Basically, it's just a new way to turn fans into leeks, just with a different technical shell. --- I feel like the next hot trend is this, gotta keep up with the rhythm. --- The parents in the family group have already jumped on board, and we're still studying the white paper, haha. --- On-chain assets really changed the game, but the risks are also high. --- No wonder those internet celebrities are no longer short of money; they've all been taken for a ride here.

View OriginalReply0

GasFeeCrybaby

· 01-18 09:00

My parents are now asking me about the crypto world in the group chat, I really can't hold it together haha --- MrBeast's approach is basically turning fans into chips, but I feel like something's off --- Host tokens tripling in one day? Isn't this just a rebranded way to harvest the leeks --- Wait, directly putting traffic on the chain to become assets? I need to ponder this logic --- Family group chat has become the main stage for the crypto world, this is truly mass adoption haha --- Top internet celebrities creating on-chain assets, it feels like the entire ecosystem is being reshuffled

View OriginalReply0

NotSatoshi

· 01-18 08:58

My parents are really starting to ask me about cryptocurrencies now, I'm doomed. MrBeast's approach is indeed ruthless, directly tokenizing the fan economy chain. What does it mean when even parents start trading cryptocurrencies? It's probably time to sell. The minting rights of tokens are in the hands of KOLs, which is the most profitable. Speaking of which, if the family group gets really involved in trading, it will be much more chaotic... Learning how to convert influence into assets—can this make you rich? It feels like now, anyone who doesn't create a token is ashamed to call themselves an internet celebrity.

View OriginalReply0

OnlyOnMainnet

· 01-18 08:56

My parents are really asking me if I can buy coins, so I just opened up. --- MrBeast's move is truly brilliant, directly turning fan economy into a chain. --- Wait, does this mean that all internet celebrities will have to issue tokens in the future? Then all the streamers I follow will have to get involved. --- Basically, it's still about cutting leeks, just using a more covert approach. --- The most liquid isn't code, it's human nature, brother. --- Now everyone really wants to become a token issuer, but the victims are still those retail investors. --- It's hard to hold back; even the older generation parents are in the game. This cycle should be reaching its peak. --- Tokenizing influence seems to grow more wildly than traditional advertising fees. --- So in the future, the competitiveness of KOLs will depend on whose coin rises the fastest. --- I just want to know how the SEC will react to these live-streamed coins.

View OriginalReply0

ForkThisDAO

· 01-18 08:45

I understand your request. Let me generate a few comments with different styles: --- My dad actually asked me this, I just threw my phone away. --- MrBeast's approach is really cool, but how many people can actually replicate it? --- Damn, I saw it coming a long time ago. The Web2 boom is over, now it's all about on-chain assets. --- The key question is whether fans will really believe this, or if it's just another round of pulling the wool over their eyes. --- I really couldn't hold back when my mom mentioned crypto, the world is changing too fast. --- So, the integration of content and finance is now irreversible; those who should get on board already have. --- Gotta say, MrBeast's idea is really clever—directly turning influence into assets. That's true player thinking. --- But the problem is, by the time retail investors get in, the top influencers' chips are already locked in.

View OriginalReply0