Wellness Market Heating Up: Why These Four Stocks Are Capturing the Health Boom

The wellness industry isn’t just a trend anymore — it’s reshaping how billions of people think about fitness, nutrition, and overall health. We’re talking about a fundamental shift where consumers have moved beyond occasional gym visits to embracing comprehensive health solutions. Wearables track every heartbeat, apps guide your workouts, and nutritionists are now as accessible as a smartphone notification.

The numbers tell the story. The global health and wellness market is projected to hit $11 trillion by 2034, expanding at a steady 5.4% compound annual growth rate starting from 2025. That’s not hype — that’s a massive economic restructuring happening right now.

Tech giants are accelerating this transformation. Apple’s fitness ecosystem combines activity tracking with workout content, while Amazon is integrating AI tools with virtual care through One Medical. This convergence of fitness, healthcare, and daily life is creating opportunities across multiple sectors, and smart investors are paying attention.

Four Companies Riding the Wellness Wave

Natural Foods Distribution: Meeting the Clean-Eating Demand

United Natural Foods (UNFI) operates at the intersection of food distribution and consumer demand for healthier options. The company specializes in natural, organic, and specialty products — from clean-label groceries to dietary supplements and wellness items. What makes UNFI interesting is its role as the backbone of the health-conscious retail ecosystem. It supplies everything from independent health stores to major chains, positioning itself as the infrastructure layer for the clean-eating movement.

Over the years, UNFI has evolved significantly. The company has expanded its organic assortment, invested in distribution automation, and integrated acquired businesses to strengthen its reach across retail formats. Recent actions show disciplined management: streamlining costs, optimizing inventory, and closing underperforming facilities. While UNFI isn’t a fitness service provider, its deep connection to the natural and organic product movement ties it directly to the broader wellness theme.

Coconut Water and Plant-Based Beverages: The Fitness Hydration Play

The Vita Coco Company (COCO) has built its business around functional beverages positioned as natural alternatives to sugary drinks. Vita Coco Coconut Water is the flagship — marketed as a hydrating staple for active lifestyles and everyday wellness. The company’s expansion into plant-based nutrition, coconut milk, and coconut oil reflects evolving consumer preferences.

More recently, COCO launched PWR LIFT, a protein-infused recovery drink with electrolytes and BCAAs, directly targeting the fitness segment. This move shows how the company is deliberately positioning itself within the performance and recovery space. On the business side, COCO has tightened its portfolio by exiting smaller brands and focusing resources on core offerings. The coconut water sales momentum and growing contribution from functional products signal disciplined growth. This strategic narrowing allows the company to scale what works while maintaining leadership in the coconut water category, a key player in the hydration-focused fitness market.

Digital Health Platforms: Enabling Modern Medicine

Doximity (DOCS) has evolved from a physician networking platform into a comprehensive health technology solution embedded in clinical workflows. The platform includes verified professional profiles, personalized medical newsfeeds, secure telehealth capabilities, and AI-powered clinical documentation tools. These aren’t flashy consumer products — they’re practical infrastructure for healthcare delivery.

What’s compelling is how Doximity has expanded beyond passive information sharing into active participation in healthcare operations. Telehealth tools, scheduling automation, and workflow solutions have become increasingly critical as healthcare systems grapple with rising administrative burdens and growing demand for virtual care. The company also generates revenue through its commercial model, helping pharmaceutical firms and health systems reach and engage clinicians. As digital health adoption accelerates, Doximity’s position as a critical infrastructure layer in modern medicine becomes more valuable.

Connected Home Fitness: The All-in-One Platform

Peloton Interactive (PTON) has built its business around a connected fitness ecosystem combining equipment, digital content, and an engaged community. The Bike, Tread, Row, and other devices sync with Peloton’s platform, delivering live and on-demand classes alongside real-time performance tracking.

The company’s strategic evolution reveals important adjustments. Peloton has shifted away from a hardware-only model toward subscription-driven revenue through All-Access Memberships and app-based subscriptions. The company has expanded its workout library with new formats and interactive features while diversifying distribution through retail partnerships and international expansion. Recent operational streamlining — restructuring costs, improving supply chain efficiency, and rebranding Tread+ with updated safety features — shows a lean, subscription-first approach aligned with consumer wellness trends.

The Broader Picture

These four companies operate in different segments but serve the same mega-trend: consumers prioritizing health and demanding solutions across nutrition, fitness, digital health, and performance. As preventive care initiatives gain traction and workplace wellness programs expand globally, the market runway for these businesses appears substantial. The wellness economy isn’t slowing down — it’s just getting started.