Michael Saylor Reveals MicroStrategy's BTC Strategy: Announcing 9 Management Principles

Michael Saylor, the founder of MicroStrategy, has revealed the company’s unique relationship with Bitcoin (BTC). In a statement reported by PANews in November, Michael Saylor shared MicroStrategy’s nine strategic principles on the X platform, clearly emphasizing a Bitcoin-centric management approach.

Unrestricted Holding of BTC and Focus on Long-term Value Creation

The foundation of Michael Saylor’s strategy lies in the continuity and security of BTC acquisitions. As the first principle, he explicitly states “to acquire and hold BTC exclusively and securely for the long term,” prioritizing the accumulation of Bitcoin assets over short-term profits. At the same time, by “prioritizing long-term value creation of MSTR common stock,” he seeks to harmonize shareholder interests with the BTC strategy. Additionally, the principle of “treating all investors with respect, consistency, and transparency” underscores the importance of building trust with market participants.

Differentiation Strategy through Leverage and Innovative Financial Instruments

Michael Saylor’s strategy goes beyond mere BTC holdings. The principle of “building MSTR to outperform BTC through smart leverage” aims to optimize capital utilization. Simultaneously, by “continuing BTC purchases and achieving positive BTC returns,” he seeks to ensure continuous growth. Furthermore, through “issuing innovative bonds backed by BTC,” the company aims to create new fundraising methods beyond traditional financial instruments, potentially offering industry with new options.

Long-term Vision Focused on Health and Global Expansion

Michael Saylor also emphasizes management stability. The principle of “growing quickly and responsibly in response to market trends” highlights flexible adaptation to market fluctuations, while “maintaining a healthy and pure balance sheet” ensures financial robustness. Lastly, the principle of “promoting the global adoption of BTC as a treasury asset” demonstrates Saylor’s ambitious vision of positioning Bitcoin not just as a corporate asset but as part of the global financial system.