An influencer with a net worth of $700 million is Andrew Tate, who ranked third in Google search popularity in 2023. His influence extended to the crypto sector: when he began actively promoting the RNT token on social media, the project's value skyrocketed to $120 million. Now, the well-known figure plans to launch his own crypto token. The question remains: should investors pay attention to such moves by celebrities? The RNT story demonstrates how powerful the effect of personal recommendations can be in the volatile crypto market.