Cracker Barrel Elevates Julie Masino to CEO Role, Sandra Cochran Shifts to Strategic Leadership

The Board of Directors of Cracker Barrel Old Country Store, Inc. has unveiled its long-term executive succession plan, introducing Julie Felss Masino as the Company’s incoming President and Chief Executive Officer. Sandra Cochran, the current CEO, will remain actively involved in the leadership transition, ensuring continuity through a carefully managed handoff of responsibilities.

Masino, age 52, brings extensive experience in scaling globally recognized restaurant and retail operations. Her most recent position as President, International of Taco Bell demonstrates her proven track record of driving innovation and profitable growth in competitive markets. This appointment reflects the Board’s confidence in her capability to lead Cracker Barrel into its next phase of expansion.

Leadership Transition Timeline and Responsibilities

The transition unfolds in distinct phases designed to maintain organizational stability. Effective August 7, 2023, Masino will assume the title of CEO-elect and will collaborate with Sandra Cochran through October 31, 2023, during which time she will gain deep familiarity with the company’s operations, culture, and strategic priorities. On November 1, 2023, Masino will formally become President and CEO and will join the Company’s Board of Directors, marking the official change in leadership authority.

Sandra Cochran’s Evolving Leadership Role

As part of this transition, Sandra Cochran will transition to Executive Chair of the Board, a position she will hold through September 2024. This appointment recognizes her significant contributions to the organization and positions her to provide strategic oversight during the critical transition period. Her experience and institutional knowledge will serve as a stabilizing force for both management and the broader organization.

Restructuring of Board Leadership

Concurrently with these changes, William McCarten, the Board’s current independent Chair, will assume the role of Lead Independent Director. This restructuring reflects a strategic reorientation of governance responsibilities to support the new CEO’s leadership during her initial tenure. The Board’s composition ensures robust oversight while facilitating Masino’s integration into the company’s executive leadership structure.

This succession plan represents the culmination of a multi-year strategic process developed collaboratively between the Board of Directors and Sandra Cochran, underscoring the organization’s commitment to methodical leadership continuity.