Crypto.com Chief Acquires AI.com in Landmark $70M Purchase - Crypto Economy

TL;DR

• Kris Marszalek bought ai.com for $70 million in cryptocurrency in April 2025, setting a new publicly disclosed domain-price record.
• Ai.com is launching a consumer platform built around autonomous AI agents for tasks like trading, scheduling, and workflow automation, pitched as a “front door to AGI.”
• A Super Bowl LX ad drove “insane traffic levels” that crashed the site for hours, spotlighting immediate scale and execution challenges during launch.

Crypto.com co-founder and CEO Kris Marszalek bought the ai.com domain for $70 million, the highest publicly disclosed price paid for a website domain, according to a Financial Times report. The acquisition signals a deliberate move to convert crypto-era distribution into an AI consumer platform expansion. The transaction was finalized in April 2025 and was conducted entirely in cryptocurrency, the report said, citing Larry Fischer of GetYourDomain.com, who brokered the deal. The $70 million tag more than doubled the previous $30 million record set by Block.one’s 2019 purchase of Voice.com, and it follows Marszalek’s $12 million acquisition of crypto.com in 2018.

Agents, scale, and the operating model behind ai.com

Ai.com has announced a consumer platform built around autonomous AI agents designed to operate on a user’s behalf rather than act like a standard chatbot. The core pitch is that AI shifts from answering questions to executing work across trading, scheduling, and workflow automation. The company said its agents are intended to perform tasks such as trading stocks, managing calendars, and automating workflows. Marszalek framed the launch as a step toward making ai.com the “front door to AGI” and said the long-term design relies on a decentralized network of agents. He also argued the industry is moving beyond basic chat interfaces toward agents that “get things done for humans.”


The AI push is being positioned against a macro backdrop of accelerating spend and infrastructure buildouts. The domain purchase is being treated as a flagship asset aligned with a category already attracting enterprise-scale capital commitments. The report cited Gartner estimating worldwide spending on AI reached nearly $1.5 trillion in 2025. It also referenced Bloomberg reporting that Alphabet, Amazon, Meta, and Microsoft plan to invest a combined $650 billion in AI infrastructure this year, reinforcing expectations that AI agents and their underlying tooling will be a central battleground. In that framing, ai.com is not just a web address, but a distribution wedge into a fast-consolidating market narrative.

A mass-market advertising push immediately stress tested the rollout and highlighted the operational demands of high-velocity attention. The Super Bowl moment delivered instant demand while exposing the execution risk of scaling under peak traffic conditions. Ai.com announced its debut with a Super Bowl LX commercial on Sunday, generating a surge in traffic that crashed the website for several hours. Writing on X on Monday, Marszalek cited “insane traffic levels” from the 30-second ad, adding that while the team had prepared for scale, the volume of interest was unprecedented and outpaced expectations.