#BTC资金流动性 Some on-chain projects are indeed leveraging the influence of prominent figures. For example, certain dogecoin-related ecosystem projects directly use the card of a former U.S. president, instantly boosting their topic relevance. Just based on this face recognition, they can create differentiation in the market. Major assets like $BTC and $BNB follow a technology and ecosystem route, while some smaller projects rely more on persona and storytelling. To put it simply, the power of brand association in the crypto world should not be underestimated—recognition and liquidity are often linked.