How do on-chain brokers develop strategies in the era of stock tokenization

The on-chain financing market is experiencing a revolutionary phase. Major traditional exchanges, including Nasdaq and NYSE, have begun actively entering the cryptocurrency asset space. Analyst predictions received in mid-2024 regarding the transfer of stocks from off-chain to blockchain have largely materialized. Together with DTCC, these platforms are preparing infrastructure for the direct issuance of security tokens, significantly simplifying the ecosystem.

From Stock Tokenization to New Opportunities

For on-chain trading platforms, this means a fundamental shift in business models. Instead of needing to issue their own tokens, brokers can now integrate official tools issued by leading exchanges. This transformation allows platforms to focus on their main advantage—service quality and functionality. It creates a new class of on-chain intermediaries that focus not on asset creation but on providing convenient access.

Competition in User Experience

When differences in technical implementation and offerings become less critical, competition shifts to interfaces and ease of use. Brokers aiming to capture market share must invest in UX optimization, develop intuitive mobile apps, and implement features that facilitate access for new categories of investors. Additionally, attractive commission schemes, expanded service geography, and adaptability to local market requirements become priorities.

Innovative Trading Instruments as a Growth Strategy

Expanding services becomes a key strategy for providers. Based on tokenized American stocks, brokers are introducing new types of contracts and derivatives. These include perpetual futures, traditional and exotic options, including binary options, offering investors additional opportunities for hedging and speculation. Simultaneously, DeFi integration strategies are developing, including collateralized lending and other financial structures that were previously available only in the crypto environment. Leverage of varying sizes, tailored to the client’s risk profile, is becoming standard. Even more creative trading mechanics specifically designed for tokenized assets are expected to emerge.

The Path to Creating a Super-Platform

The long-term goal of many on-chain brokers is to transform into a universal financial platform providing access to a full range of assets. Such a super-platform will include trading in stocks, bonds, crypto assets, precious metals, agricultural futures, commodities, and forex instruments. In a competitive environment where traffic and user loyalty are increasingly contested, effective strategies derived from the experience of internet brokers will play a crucial role. The platform needs not only technological power but also a clear strategy to attract different client segments through content, educational initiatives, and community engagement. All these components together will determine the winners in the new landscape of on-chain financing.