UK authorities are scrutinizing X's Grok AI tool over concerns surrounding deepfake generation capabilities. The investigation highlights growing regulatory pressure on social platforms to tackle AI-driven misinformation and synthetic media. As AI deepfakes become more sophisticated and accessible, regulators worldwide are tightening oversight on how platforms moderate such content. This case reflects broader discussions about balancing innovation with user protection—platforms must implement robust safeguards while maintaining operational flexibility. The scrutiny on Grok demonstrates that even cutting-edge AI features face intense compliance scrutiny when misuse risks emerge.